Established 1986

Red Rich Fruits

– Case Study –

Red Rich Fruits Virtual Tour

Client feature | Red Rich Fruits at Coldstream, VIC

Back in 2018-19, Red Rich Fruits had outgrown its packing centre at its Yarra Valley property. In developing their brief, they wanted to maximise every aspect of their operations with a large, uninterrupted floor area that enabled forklifts, trucks and people to keep moving without pinch points.

The Entegra design team’s answer was an 80-metre clear-span with no internal columns. The building runs 128 metres long, stands 9 metres to the eaves and includes 10-metre canopies on two sides. Inside, that span provides just over 10,000 m² of open floor under one roof.

Clear-span can sound like an engineering flex, but in practice, it is a workflow tool.

The design has given Red Rich the room to install updated conveyor, grading and packing systems, plus expanded cool room storage. The business also added optical and imaging systems that check fruit internally before sorting apples and pears into grades.

Red Rich director Michael Napoleone said, “The shed helped us double the volume of apples and pears graded, packed and marketed to about 400 tonnes per week.” The key point is not only volume. It is doing it in less time, with fewer workarounds. 

Cold chain was treated as part of the layout. Multiple coolstore zones support a simple flow from receival to holding through to packing and dispatch, with fewer touches and less warm exposure. 

Agriculture, horticulture clear-span packhouse with cold storage. Red Rich Fruits shed building.
Interior of Red Rich Fruits horticulture packhouse featuring processing machinery, clear-span structure, coolrooms and cold storage for fresh produce, built by Entegra.

Energy was a core part of the brief, too. The shed used a passive box approach to reduce refrigeration loads. The roof was designed to take between 650kW and 1000kW of solar, depending on the final panel layout. Rainwater capture was also built into the concept, with the roof designed to collect rainfall for use elsewhere on site.

If you’re benchmarking a packhouse build, watch these measures:

  • Time from receival to pre-cool on heat days
  • Total warm exposure time across the end-to-end flow
  • Touches per unit and where they occur
  • Peak refrigeration load and what drives it
  • Constraint points under peak load

 

Why this matters right now

Heat is raising the cost of slow receival. Covered staging and clean flow protect time-to-cool when fruit quality is most fragile.

As traceability rules tighten, simple layout zoning and clean movement paths make compliance easier to run.

With cold storage carrying more of the year-round supply plan, early design decisions avoid expensive rework later.

If you’re planning to grow in stages, a repeatable smart design can save time and money in the next phase.

If you are planning a packhouse upgrade or a new build, get in touch. Contact us to book a consultation.