A History of Meat Livestock Australia

Meat and Livestock Australia (MLA) is responsible for regulating meat and livestock management in Australia’s domestic and international markets. The independent company works with the Australian government.

MLA also works closely with members of the Australian red meat and livestock industries. Its activities include research, marketing, and ensuring integrity.

Key points

  •  Meat & Livestock Australia (MLA) is responsible for regulating meat and livestock management in Australia’s domestic and international markets.
  •  The independent company works with the Australian government and members of the Australian red meat and livestock industries.
  •  MLA was founded in 1998 following its declaration as the industry marketing and research body under sections 60(1) and 60(2) of the Australian Meat and Live-stock Industry Act 1997.
  • The aim of the company is to ensure that the red meat and livestock industry in Australia remains prosperous.

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The beginnings of MLA

MLA was founded in 1998. This followed its declaration as the industry marketing and research body under sections 60(1) and 60(2) of the Australian Meat and Live-stock Industry Act 1997.

The aim of the company is to ensure that the red meat and livestock industry in Australia remains prosperous. It provides services to the industry and is not a representative or lobby group. The parent company is listed as Meat and Livestock Limited (MLA Ltd.) and there are two subsidiary companies: MLA Donor Company and Integrity Systems Company.

The work of MLA Donor Company involves ensuring ongoing innovation in the Australian red meat and livestock industry. The company does this by attracting investment from interested parties.

When it comes to the Integrity Systems Company, its responsibilities are centred on delivering the industry’s quality assurance systems such as the Livestock Production Assurance (LPA) program, and the National Livestock Identification System (NLIS).

The work of MLA

Since its foundation, MLA has played an essential role in maintaining the profitability of the red meat and livestock industry in Australia.

Its main activities are:

  • Investing in research, development, and adoption projects. These projects are aimed at improving productivity and profitability for those involved in the cattle, sheep, or goat business in Australia.
  • Providing access to markets and marketing insights. This helps to develop the export market. The red meat and livestock industry exports to in excess of 100 countries and its exports equate to around 60% of total production.
  • Ensuring that innovation happens at a fast pace enabling the industry to remain competitive globally.
  • Enabling the maintenance of integrity, safety, and traceability.

 

In relation to this final point, the Integrity Systems Company delivers the following livestock quality assurance programs:

 

MLA during COVID-19

The COVID-19 pandemic has been problematic for many industries across the globe. The red meat and livestock industry in Australia, including MLA, has not escaped unscathed.

The revenue of MLA fell by 0.1% from $269.9 million in 2018-19 financial year to $269.7 million in the financial year 2019-20. Although this is certainly not ideal, the company continues to operate and perform its vital services.

It will play an important role in helping the red meat and livestock industry to emerge from current difficulties.

 

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